Implementing these Strategies Will Lead to Successful Radio Campaigns
The goal of radio advertisement is to build a following, create brand awareness, and emphasize a call to action.
Radio provides an ideal advertising platform for businesses to run quality campaigns for their targeted consumers. With new programming on the Internet and mobile software that’s designed to stream radio networks, the industry is shifting towards a predominantly tech-forward future.
Demographics Pinpoint Targeted Audience
Each advertisement begins with a clear proposal of the specific audience profile that they want to reach. Small and medium businesses tend to cater to a certain demographic of the prospect and create an advertisement based on that. They’ll share that information with sales reps and match the demographics to when is the best time to reach that specific audience – time, day, during which program, etc.
Additionally, when using radio as an advertising medium, there is also considerable focus on the qualitative characteristics of their preferred prospects. For example, a high-end car company would want to target listeners that typically are on the higher end of the salary chart.
Boring Your Audience Translates to Low Interests
If you’re fond of radio stations and often remain tuned in to a specific station, even through commercials, then you’ve probably heard all the different types of advertisement styles. The ones that completely pull you into listening to them are the ones place a spotlight on the company that created the advertisement.
Steve Doctrow, of Rogers & Cowan, believes that for brand awareness, radio is still the ideal place to “define your unique selling proposition”. In order to maximize results, businesses present situations that most Americans can relate to, and then further create an ongoing campaign theme to attract a following.